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Fashion On Demand - What exactly is it?

Posted by raffaello criscuoli on

FOD is a sustainable fashion trend that helps companies deliver consumer goods at scale without the need for excessive and unnecessary production. This trend is on the rise and factors like the rise in consumer consciousness and consumer activism, and advancements in technology will contribute to its growth by 2022.

As the name says, fashion on demand is a way of preventing mass overproduction of clothing. It’s aimed at creating products in smaller lots, during slow periods, to avoid the big rush that occurs each new season.

The future of fashion on demand will be making everything more convenient for customers. The focus will be on personalization and innovation, encouraging consumers to feel unique, individual and part of a ‘fashion family’. It’s the dawn of a new era, where shopping is instant and there are many choices. The fashion industry is changing but fast-fashion is not the only way.

As Marshal Cohen, NPD chief retail analyst, says

“fashion is no longer about looking like one of a million but one in a million. Brands and retailers that are driving the market today are about innovation and personalization.”

    The Role of Technology

    Since the 1960’s, fast fashion has been a booming industry, majority of people blame the production of the new technology which has made it easy to produce low quality things that are affordable and it is said to had taken over our lives. But the tide is turning, with technology impacting not only the speed of fast fashion, but the quality of products offered.

    Businesses are using technology to obtain more information from their clients in order to fit their products with the demands and generate an overall better experience and relationship with customers.

    We just have to be aware of technology and understand its power and influence and dont let it take control again. Technology is made to serve us and make our life easier, not the other way around.

    Facts:

    • In the United States alone, more than 15 million tones of textile waste is generated, this can be partly attributed to the fashion industry’s traditional routine of producing clothes before any orders are placed.
    • Clothing production is the third biggest manufacturing industry after the automotive and technology industries.
    • More than $500 billion of value is lost every year due to clothing underutilization and the lack of recycling
    • The fashion industry is responsible for 8% of carbon emissions

    Conclusion

    All in all, online made-to-order fashion is a niche that is just barely being explored. Demand from customers will continue to rise as more and more people learn about the importance of sustainable clothing. Perhaps we are on the cusp of revolutionizing clothing production and consumption for the betterment of our environment, or at least giving it a much-needed kick in the pants.

     

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